From start-up to industrial group.
Founded in Casablanca in 2014 by Mohamed El Yacoubi, Innoflex started out in 400 m² premises. Twelve years on, the group has 450 employees and 20,000 m² of workshops, and ranks among Morocco’s top three foam and mattress manufacturers.
Pushing the boundaries of innovation.
We deliver high-quality products that enhance comfort and meet the requirements of our customers, whether they are individuals, businesses or industrial companies. Our approach: a clear vision, speed of execution and sustained investment in our industrial facilities and in the women and men of the group.
- Innovation: ongoing R&D on foam formulations
- Quality: ISO 9001:2015-certified system
- Sustainability: PU foam recycling unit
- Made in Morocco: an integration rate of over 85% in bedding
Twelve years of continuous growth.
- 2014–15
HR PU foam production begins using a batch process, in 400 m² premises in Casablanca.
- 2017
MAD 10 million invested in a 2,500 m² industrial unit and new equipment.
- 2019
A further MAD 10 million investment: 5,000 m² of covered space, launch of bedding and conventional PU foam.
- 2020–21
MAD 20 million invested in a continuous foaming line: capacity increased tenfold, with 7,500 m² of covered space on a 2-hectare site.
- 2022
ISO 9001:2015 certification, PU recycling unit, visco and latex injection unit for pillows and car seats.
- 2023
More than 150 employees, investment in roll-packed mattresses to replace imports, launch of the Moul Pounj network.
- 2024
New investment plan under the Investment Charter, more than 400 employees, launch of Enia.
- 2025
Opening of a 10,000 m² industrial site entirely dedicated to mattress manufacturing.
- 2026
MAD 200 million fundraising with CDG Invest Growth, a MAD 140 million investment agreement and work begun on a new 25,000 m² site, designed to house one of the largest mattress production capacities in Africa.
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