An integrated, growing industrial group.
Innoflex Group designs, manufactures and distributes technical polyurethane foams, mattresses and bedding. As both manufacturer and distributor, the group controls its entire value chain, from foam production through to the end customer.
Building a benchmark industrial platform.
Our ambition: to make Innoflex a benchmark industrial platform for comfort and bedding in Morocco and North Africa, combining production capacity, a distribution network and strong brands.
Our conviction, championed by our founder: Morocco can produce, innovate and build its own reputation. Every investment the group makes aims to manufacture in Morocco what was previously imported.
Two divisions, a single value chain.
Industry
Foaming, conversion and mattress manufacturing at our Casablanca sites: technical foams, bedding, private label and OEM.
B2B distribution
More than 200 resellers, upholsterers, hotels, manufacturers and export to the European Union, Africa and the Gulf.
Retail
Moul Pounj (more than 40 stores), BED (premium bedding, 3 showrooms) and Enia (roll-packed mattress).
Shareholders committed for the long term.
Mohamed El Yacoubi
Founder, Chairman and Chief Executive Officer of Innoflex Group, which he established in Casablanca in 2014.
ANOMA HOLDING Co.
The founder’s industrial investment vehicle, which intends to replicate the Innoflex model in other industrial sectors.
CDG Invest Growth
Became a minority shareholder in 2026 as part of the MAD 200 million fundraising, alongside other financial partners.
Structuring the group’s governance is one of the three priorities financed by the 2026 fundraising, alongside the new automated production unit and the acceleration of commercial development.
Quality, employment, environment.
ISO 9001, local production, foam recycling and training for our teams: the principles that guide our decisions.
Our commitmentsFrom 400 m² to an industrial group.
The key milestones in Innoflex’s history, from 2014 to 2026.
Our story