Manufacturing better, manufacturing here.
Certified quality, Moroccan production, circular economy, employment and training: our commitments guide each of our investments.
Certified quality
Our quality management system has been certified ISO 9001:2015 since 2022. Every stage, from foaming to shipping, is inspected to ensure consistent product quality.
Made in Morocco
A local integration rate of more than 85% in bedding, and dedicated investment in roll-packed mattresses to replace products previously imported from Europe.
Circular economy
Since 2022, a recycling unit has recovered polyurethane foam offcuts from our cutting workshops.
Employment and training
From 150 employees in 2023 to 450 today: formally declared jobs, with on-the-job training and opportunities for internal career progression.
Customer commitment
Long warranties (up to 45 years at Moul Pounj, up to 20 years at BED) and a 100-night trial at BED and Enia.
Proximity
Stores in 24 cities, a fleet of more than 30 vehicles and delivery within 48 hours: bringing comfort close to Moroccan households.
Producing in Morocco what used to be imported.
Roll-packed and compressed mattresses, technical foams, injection-moulded automotive parts: each new Innoflex production line replaces imported products with local manufacturing that creates jobs and expertise.
- MAD 140 million investment agreement signed under the Investment Charter
- New 25,000 m² site under construction since 2026
- Address at the National Industry Day (CGEM, 2025)