Casablanca, 13 April 2026 — Innoflex Group, a Moroccan industrial manufacturer of polyurethane foam and bedding, announces a minority fundraise of MAD 200 million. CDG Invest Growth is contributing MAD 110 million, with the remaining MAD 90 million subscribed by other financial partners.
Three priorities to move up a gear
The funds raised will finance the group’s next growth cycle:
- A new production unit equipped with advanced automated technologies, to increase capacity and productivity.
- Structuring the governance of the group, in line with its new scale.
- Commercial acceleration into new markets, in particular automotive and premium hospitality.
A MAD 140 million investment agreement
In parallel, Innoflex has signed a MAD 140 million investment agreement under the Investment Charter of the Kingdom of Morocco. The agreement forms part of the group’s industrial investment programme.
An integrated model, from factory to end customer
Founded in 2014 by Mohamed El Yacoubi, Innoflex has risen to rank among the top three national manufacturers in its sector. The group has 450 employees and two industrial units in operation. It controls its entire value chain: foam production, mattress manufacturing, distribution to professionals (B2B) and sales to consumers (B2C).
Its Moul Pounj store network had 40 outlets at the time of the announcement, opening at a pace of around two new stores a month. This direct presence with customers informs the group’s product strategy and is a growth driver in its own right, alongside the online mattress brand Enia.
Advisers on the transaction
Innoflex Group was advised by Majorelle Capital (financial adviser) and by the law firm ADNA (legal counsel).
The transaction was announced subject to approval by Morocco’s Competition Council (Conseil de la Concurrence).
About Innoflex Group
Innoflex Group is a Moroccan industrial manufacturer of technical polyurethane foams, mattresses and bedding, based in the Laassilate industrial zone in Casablanca and ISO 9001 certified. The group supplies upholsterers, hotels, riads, distributors and industrial customers in Morocco and export markets, and operates the Moul Pounj and Enia brands. It is part of ANOMA HOLDING Co., its founder’s industrial investment vehicle.
About CDG Invest Growth
CDG Invest Growth is a private equity management company belonging to the CDG group, active in Morocco for around 25 years.
In the press
- Le Desk — Innoflex lève 200 MDH avec CDG Invest Growth pour accélérer son expansion industrielle 13/04/2026
- Hespress FR — Innoflex Group change d’échelle et lève 200 MDH 15/04/2026
- EcoActu — CDG Invest Growth mise 110 MDH sur le champion de la literie Innoflex April 2026
- Yabiladi (EN) — Innoflex raises 200M dirhams, welcomes CDG Invest Growth as shareholder 15/04/2026
Press contact
For interview requests or further information: contact@innoflex.ma · +212 661 390 647
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